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3H-網絡營銷的成功之道

在Golden Hammer國際廣告節2015中,德國柏林LHBS策略公司的Joanna Bakas提出了3H 的概念:Help、Hub、Hero;任何成功的網站、網誌或影音頻道,需要至少扮演好其中一個角色。Help是指如何讓人搜尋時找到需要的資訊、Hub是把人連結在一起、Hero是主動提供人有價值或有趣的內容,這意味著顧客服務在網絡營銷上的重要性,內容及用途勝過觸及率及頻率,因此可以預料到,具前瞻性的企業將重新整理付費廣告及搜尋器優化的資源,投放更多於內容營銷上,內容製作及管理者將會是網路營銷的大贏家,而方便更新、接通連接社交圈子的內容管理系統也將成為大行其道的解決方案。

相關應用

WordPress  Photoshop  IllustratorCC_lgo  premiere-pro-logo-color

刊登於

150714-Recruit-Cover

Recruit 14-7-2015 (Tue Issue)

剪報

150714-Recruit-Cut

July 14, 2015

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