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電郵推廣(Email Marketing)的五大原因

電郵推廣(Email Marketing)是一個提供給所有類型和規模的企業的強大的宣傳工具。 以下是利用電郵推廣的五大原因。

為什麼要用電郵推廣?

專家與小企業同意:

54%的小企業調查中,電子郵件被視為推動店面訪客和網站客戶的最佳在線推廣活動。”
DMA Interactive

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. Here are five great reasons to give email marketing a try.

Why Email Marketing?

Experts and small businesses agree:

“54% of small businesses surveyed rated e-mail as the

1)便宜
電郵推廣是一種經濟實惠的方法去舒展緊張的推廣預算- 這陣子誰不緊張?與直接郵件不同,它幾乎不需生產費,材料費或郵資。 此外,還可選擇一些自助解決方案,讓您免除聘請廣告公司的的成本。電郵推廣比直接郵件具成本效益達20倍以上,每個電子郵件的成本甚至可以低於一分錢。

2)有效
電郵推廣,可以讓您能主動與現有客戶和潛在客戶交流,而不是被動地等待他們返回到您的網站或店面。 您可以輕鬆地憑來源、興趣,或客戶列表規劃您的電子郵件。

整體來說,發送到您的潛在客戶和現有客戶的電子郵件通訊,可以獨立地為你的銷路拓展和顧客維繫上提高投資回報。

3)直接
電郵推廣比其他推廣手法有兩大優勢。 首先,運用自助工具,任何人都可以在幾小時或幾天內創建和發送引人注目的電子報,促銷訊息,公告或其他資訊。 毋須任何廣告公司及生產時間去建立和發送專業通信。第二,電郵推廣能產生立即的反應。 呼籲採取的行動很明確:「點我尊響這優惠」或「按此以了更多」,或「立即參加活動」。首個活動反應一般會在發送電子郵件活動後的48小時內發生。

4)可衡量
不像其他的營銷手段,電郵推廣活動的結果很容易測量。報告中顯示的「開啟」,代表該報告有多少人看到您的電子報或訊息,點閱率(CTR)衡量有多少人點擊你的電子郵件中的連結,並多數,知道誰點擊了這些連結。

5)容易使用
市面上有不少針對中小型企業的電郵推廣產品。 大多數包括專業的HTML模板,列表分割和定位功能,以及自動跟踪和報告。 所以,你可以將精力集中在你獨有的訊息,而其餘的已為你搞妥。

現在是時候為您的業務進行電郵推廣了!開始時,請參考一些電郵推廣的提示和技巧,包括建立主題、測試,和衡量你的效益。

相關課程

E-Marketing網上商店課程top online promotion to drive site visitors and customers to their web sites and storefronts.”

DMA Interactive

1) It’s Inexpensive

Email marketing is an affordable way to stretch a tight marketing budget – and whose isn’t these days? Unlike direct mail, there is virtually no production, materials or postage expense. In addition, there are self-service solutions available that let you eliminate agency creative costs as well. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.

2) It’s Effective

Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. You can easily target your emails by source, interest, or list.

Overall, email communications sent to your prospect and customer lists, can single-handedly improve the ROI of all of your lead generation and customer retention programs.

3) It’s Immediate

Email marketing has two great advantages over other marketing vehicles. First, with the self-service tools available, anyone can create and send compelling email newsletters, promotions, announcements or more in hours or days. No agency or production time is required to create and send professional communications. Second, email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”, or to “attend this event”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.

4) It’s Measurable

Unlike other marketing vehicles, results from email campaigns are easily measured. Results are reported in terms of “opens”, which report how many people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your email, and in a many cases, who actually clicked on those links.

5) It’s Easy

There are Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message while the rest is done for you.

It is time to put email marketing to work for your business! To get started, check out Email Marketing Hints & Tips  on everything from creating a subject line, to testing and measuring your success.

Related Course

E-Marketing Course – Effective use of the web network for business

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