2013年3月22日（星期五），Adobe Systems Hong Kong舉辦了Adobe Create Now 世界巡迴研討會2013 － 香港站，宣佈去年4月在加州所首發的Adobe Creative Cloud終於在香港推出，並為它與Creative Suite軟件整合後的各種強大功能
On March 22, 2013 (Friday), Adobe Systems Hong Kong held the Adobe Create Now World Tour 2013 – Hong Kong. The seminar was first held last April in California, which announced the launch of Adobe Creative Cloud. Now, the Adobe Creative Cloud has finally arrived in Hong Kong, and the also introduces its integration with Adobe Creative Suite。
作為Adobe認可培訓中心，天行凝方當然應邀赴會，到場時已感到非常熱鬧的氣氛，在座位的後方有免費登記Creative Cloud的攤位，參加者若預先或即場註冊成為Creative Cloud免費帳戶，便可領取禮品一份，另外亦設有拍照區，參加者可在大會主題佈景前拍照，照片會即場印刷，同樣是免費送贈的。
Adobe Creative Cloud正式登陸香港
大會開始，司儀馬上呼籲參加者免費註冊Adobe Creative Cloud，註冊成功，可得到30天試用、20Gb的雲端儲存空間，及使用Creative Cloud中各個應用程式的許可，當然現場參加者更可參加即場抽獎。
稍後，Adobe 香港總經理 Annie Chung上台，宣佈Adobe Creative Cloud正式登陸香港，她強調Creative Cloud利於團隊創作，Creative Cloud for teams年費為港弊546元，現有CS3或以上用家則首年可以港弊390元的優惠價購買。
Adobe Creative Cloud for teams的價錢及其服務
然後，Adobe Creative Evangelist Paul Burnett上台，他說到iPad的推出，帶來科技的巨變，令剛推出CS6系列的Adobe關注起來，客戶開始有各種的需求：更新使用最新的技術、對應新硬件設備的有效支援、隨時隨地使用、共同使用，雲端服務，以及相宜的進場價格。
因此，Adobe Creative Cloud推出了，過往購置了Adobe最新的軟件後，須等待18個月才能等到更新版本的推出，現利用Creative Cloud就可即時更新最新的功能。同樣，對應不同的裝置，現在有了即時的支援，此外他們亦開發了一系列的軟件去對應各種裝置，如上月推出的Photoshop Touch for iPhone。此外，他亦提及Adobe Creative Cloud for teams管理更可集中一人去管理，亦給予了更大的雲端儲存空間。
Adobe 香港解決方案顧問Ernest Wong介紹了一系列有關網站、版式及平面設計上的應用。
首先是Adobe Muse可以在不需要編寫程式下建立網頁的menu、Photo Gallery及表單。
Indesign的Alternate Layout便於製作適用於不同大小的平版裝置的電子書，跟Digital Publisher結合使用更可發佈為Andriod和IOS的Apps。
Edge Reflow讓你可以像操作Indesign那樣，有效地規劃CSS網站版面，例如在直立的窄螢幕顯示時，可將圖文拖放調整，配置完成後，能直接輸出為HTML及CSS，做到出色的responsive design。
Adobe Creative Evangelist Karl Soule上台，介紹了影片製作上的應用。
他首先開出了Adobe Premiere Pro，在一段重覆播放的影片上加上curve和noise等效果，影片可以不需rendering便能立即輸出效果，他說real time editing這正是業界越來越多人使用Premiere Pro的原因。
留意到更多人使用手機拍攝短片，他建議使用Warp Stabilizer，Premiere Pro會自動分析你的影片，輕鬆拿走手振的效果，活像安裝了腳架拍攝那麼穩定！
Premiere Pro在聲音處理上亦有強大的功能，Karl播放了一段突然出現意外電話鈴聲的錄音，他打開了一個spectual analyzer，立即顯示出雜聲的頻率，只要用Healing Brush一刷，雜聲便被移除，重播出來的效果可說是完美便被移除。他亦立即為處理好的聲音加入效果如boxing announcer聽起來像拳擊比賽，radio announcer像電台廣播，十分有趣！
然後他講到Adobe After Effect與其他軟件的整合，他用Illustrator開出了一個圖像，並輕鬆地將它變成一個向量圖片，然後他只需drag & drop就能放到Affect Effect上，將它變成一個可旋轉的3D圖案。
他接着為After Effect造了第二個演示，他用了一張有一幅有三支大廈的建築物的照片，先用Photoshop的content adware移掉建築物當作底紙，再用After Effect的puppet tool令三支大廈隨着音樂跳舞，影片效果生動有趣，搏得了全場掌聲。
最後，他說很可能在4月，Adobe在一年一度的NABshow中，會宣佈關於After Effect與4D Cinema的最新技術，實在令影片製作人員引頸以待。
Ernest再次登台，提及較少見的Photoshop video editing，他說剛才說到的Smart Object亦能用於其中。
Paul說到有很多網頁設計人員會用到Photoshop來設計網頁，但過往這樣做往往跟網頁開發人員造成技術上的抵觸，令雙方互相討厭，但現在的Photoshop給予了網站開發人員多一點愛，因為現在在Photoshop上的大量格式包括字形、位置及背境顏色等格式，可以直接輸出為HTML，示範中，Paul將輸出的HTML code直接貼上Edge Code作預視，可見網頁完成度竟可達到8成以上！
[list style=”orb” color=”black”]
- Photoshop & Illustrator平面設計
- SoLoMo Web系列網頁設計及開發
- Premiere Pro & After Effect 數碼錄像製作
- Photoshop CS6 升級充電
Form.Welkin’s Visit to Create Now Seminar
As one of the Adobe Authorized Training Center, Form.Welkin attend the meeting accordingly. When we arrived, we experienced a lively atmosphere. A free Creative Cloud registration counter was setup behind the seats, participants who registered a trial account in advance or right away can receive a door gift. A photo-taking area is also setup, which allowed participants to take photos in front of a backdrop featuring Adobe Creative Cloud. The taken photo will be printed for you as a gift as well.
The door gift is a paper camera. It is a nicely printed material with creativity
Adobe fans gathered in the Phototaking area, and created a lively atmosphere
The Official Launch of Adobe Creative Cloud in Hong Kong
The seminar began, the MC immediately appealed to participants to register the Adobe Creative Cloud trial account. Successful registration will we obtained 30-day free trial, 20Gb of cloud storage space, and access to Creative Cloud applications. Participants can also join the seminar lucky draw.
Soon after, Annie Chung, the General Manager of Adobe Hong Kong announced the official launch of Adobe Creative Cloud in Hong Kong. She stressed that Creative Cloud is effective to creative teams. The Creative Cloud for teams annual fee costs HKD546, and existing CS3 users can get a promotion of HKD390 on the first year of purchase.
We can register trial account from here
Annie said the daily fee of Creative Suite is less than a cup of “Mermaid brand” coffee
Price and Services of Adobe Creative Cloud for teams
Then, Paul Burnett, the Adobe Creative Evangelist got on the stage, he said the launch of iPad has brought great changes in technology, it wasn’t on sale when CS6 launch. Adobe began to aware of the new customers’ need, which included: keep up to date to new technology, quick support to new devices, access whenever they need it, collaboration, cloud based service and lower cost of entry.
Therefore, Adobe Creative Cloud was launched. In the past, you would need to wait for 18 months for the update of new features. Now by using Creative Cloud, you can update every new features right away. In addition, Adobe also developed a series of applications to correspond to a variety of devices, for example, Photoshop Touch for iPhone that launched last month. Paul also mentioned that the advantage of Adobe Creative Cloud for teams account management can be effectively centralized to one man. It also provided larger cloud storage capacity than individual accounts.
Application in Design
Ernest Wong, the Adobe Digital Media Consultant introduced a series of features of web-design, layout design and graphic design application.
First, Adobe Muse was a tool to create web pages of photo gallery, contact forms and etc without coding.
Indesign’s Alternate Layout allowed you to painlessly produce e-books that suits different monitor size of different devices. With the integration of the Digital Publisher, you can convert them into Andriod and IOS Apps.
Photoshop’s Smart Object allowed you to display filter effects as layers, which helped design reviews.
The showreel displayed by Ernest can be easily found from Adobe TV
Applications in Web Trends, and Web Design & Development
Paul got on stage again. He mentioned that Adobe was proceeding with the development for future web design & development application. He opened a developing applications with a CSS image, he applied filters into the CSS image very much alike how we did with Photos in Photoshop. The Adobe Edge Series application is designed with this direction.
First, he introduced the Edge Animate,he created a vector image very much alike we did it with Illustrator. However, the image created was CSS. With Timeline very much like Flash, he could animate the CSS image in terms of its scaling, movement and rotation, and he did all these without coding!
With Edge Reflow, he operated it very much alike Indesign as he planed the layout of a CSS website. For example, when the site was viewed in a narrow upright display, he configured the graphics and texts simply with pull and drags and as he completed, he achieved perfect responsive design
Edge Code are for web designers who can do codings. He could preview the effect in simutanelously as he coded and the preview could even be done with tablet devices.
Eventually, Paul demonstrated a classic Flash games which was played a similar Air hockey table, the objective of the two players were to drive their model cars and push the ball to each others’ gantry, the game is now rewritten with HTML and CSS, and it is cor-responsive to smart phones and tablet PCs. In the past, with Flash, you can control the game with the keyboard, and now, you control it with a model car controller phone App. This is the direction of the future Adobe web game development and its integration of mobile devices.
Paul’s speech was like a dancing performance as he drove audiences’ attention
Applications in Digital Video Production
Karl Soule, the Adobe Creative Evangelist got on the stage and introduces applications in Digital Video Productions.
He opened the Adobe Premiere Pro, and imported a video and make it loop. He applied curve and noise effects and the effect was displayed right away without rendering. He claimed that real time editing is why more people were using Premiere Pro.
Noticed that more people were using mobile phones to shoot video, he recommended the use of Warp Stabilizer. With it, Premiere Pro automatically analyzes your videos, and remove any handshake just like the outcome you shot with a camera stand!
Premiere Pro also has powerful sound processing features, Karl played a recorded speech of an accidental phone ring. He opened a spectual analyzer and it immediately shown a wave diagram of the speech. He then used a healing brush to remove the unwanted noise which was obviously shown in the diagram and the playback result was perfect. He also made fun of the speech by adding sound effects like boxing announcer and radio announcer to show what Premiere Pro can do with sound, and fit into scenarios.
Then he talked about the integration f Adobe After Effect with other software. He opened an image using Illustrator, and convert it into a vector image, and then he dragged & dropped the image into Affect Effect to produce a rotatable 3D logo.
He made a second presentation with After Effect. He opened a photo with a construction of three towers, then he used Content Aware of Photoshop to remove the towers and made it the background, and then he used puppet tool in After Effect and made the three buildings to dance with the music. This video was fun enough to win the full-house applause.
Finally, he said, most likely in April, Adobe may announce the new technology After Effect’s integration with 4D Cinema Video Production in the annual NABshow. This should be something that the pioneer digital video producer were longing for.
Karl was very humorous. He shared his presentation material to everyone to play with
Application to the Use of Photoshop
Ernest got on the stage again. He explained that the function of Smart Object which he talked about earlier, could also apply to Photoshop video editing.
He also introduced the latest Crop Tool. The width and length of the cropping image could now be adjusted.
He then move to batch photo processing with Photoshop. He claimed that it is now more flexible. He demonstrated it by the need of adding a watermark on the top-right of every horizontal photos, and adding the same watermark on the bottom-left of every vertical photos. He used Batch function and selected “What if” to accomplish that.
Paul then got on the stage the third time, he told a story about Photoshop and website development: In a web development meeting, the designer, holding a USB drive, suddenly ran in excitedly and announced that he had an invincible new design. The developers frowned and asked: “What is the format of the new design?” They became disheartened when they heard the answer “Photoshop”.
Paul said that there are a lot of web designer using photoshop to design web pages. However this often caused technical contradiction with the developers and made two parties to hate each other. Now, Photoshop has added a little more love to developers that, most Photoshop layout like font styles and position, and background color could now be directly output as HTML. In the demostration, Paul copied and pasted the exported HTML into Edge Code, and the preview has shown that the development progress can instantly reaches more than 80%!
End of the Seminar
The seminar then drew to the end. In the Q&A session, the three keynote speakers: Ernest, Paul and Karl answered participants’ questions concerning technology and price.
Subsequently, the MC announced a “refer-a-friend” gift-winning promotion. This seminar was also recorded, and will be online for our later revisit.
Participants can join another lucky draw by filling up this questionnaire. We, Welkin, as a close partner of Adobe, was also listed on the sheet. However, it was found that some other organizations’ name were spelled wrongly
Form.Welkin’s review of this seminar has also comes to an end. We will stay tune to the latest Adobe Creative software info and provide training service best fit to the industry!
Form.Welkin Adobe Training
[list style=”orb” color=”black”]