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為何平面設計成為了炙手可熱的增值技能?

當我們打開求職報刊,不難找到一些有「特別需求」的職位空缺,例如臨時倉務助理也要懂得Photoshop、Ai,甚至網站開發等一籮筐令人摸不著頭腦的技能,看似和職位的本質有很大距離,當然我們期望受聘的 “萬能叔叔” 能獲得僱主賞識,並給予 “他”理想報酬,不過事實是隨著社交網站如Facebook的興起及流動裝置的普及化,我們會在瀏覽網站時作出購物的決定,因此大小商戶都開始注重網上宣傳,如為網上平台提供精彩的圖象設計,為社交網站專頁的品牌包裝及製作互動內容,這一切造就了平面設計技能在各行業發光發亮,讓不少在職人士因應工作需要進修相關技能。你曾遇過以下的難題嗎?

加強客戶溝通

在這資訊發達的年代,語言或文字已不足以突圍而出,商戶需要的是有感染力的圖像與繪畫作品,甚至跨媒體的製作,所以一些少有接觸圖像的崗位如銷售及業務人員,過往或許僅需用Microsoft Word或PowerPoint等東拼西湊貨品目錄、海報或活動簡報,現在更要兼顧製作網站或社交網站專頁的內容,例如銳利化貨實物照片去突顯細節、製作特價促銷活動的宣傳圖像等。與其下下半桶水,何不學會使用專業的平面設計軟件Photoshop及Illustrator,做出理想的質素呢?

確保效率和生產力

為配合社交網站專頁的即時傳播效能,動態必須時常更新,同時網站亦須提供相應的資訊,讓客戶及時接收適當的訊息,所以圖像處理往往成為每日的工作,甚至可能要處理大量照片,例如將預先擬定的主題設計加入每張照片上,裁切為適於網站瀏覽的大小,或加入公司標誌、水印、宣傳標語等,學會使用專業的Adobe Photoshop的批次處理即可迅速完成,使我們按時完成工作。

減低投資風險

設計得差的圖像所帶來的代價可以非常昂貴,例如隨便利用非專業軟件製作的圖像,後來卻發現圖像的解析度大小不適合印刷,或者無法簡單修改去便利其他後期工作,這可能需要花更多金錢時間去重新製作,但利用Adobe Illustrator的向量圖形可隨意根據比例放大縮小去迎合各種需要的優點,以及其既強大又靈活的設計工具,我們就能確保實體的商業運作不會被平面設計問題所拖累。 平面設計,要做就做得專業點,不要滿足於有圖有字的水平了! 可見不同行業在對專業平面設計人才的渴求只會不斷提升,天行凝方作為Adobe 認可培訓中心,我們誠邀你參與和原廠教學要求一致的高質培訓–「Photoshop 與 Illustrator 平面設計文憑課程」,全面裝備學員Photoshop的照片處理,及Illustrator的藝術性插畫及排版設計,以應付現在及未來的業界需求。完成課程學員可獲Adobe原廠修業證書,為學習加上專業肯定。 現在就邁進一步,掌握平面設計技能,迎接科技應用所帶來新挑戰吧!

When we open up a recruitment newspaper, you can be surprised to find positions that has “special requirement”, for example, a temporary warehouse assistant needs to know Photoshop and Ai, web development and more clueless skills which you hardly see how they can be linked to the job nature. Of course we hope those “universal man” can be appreciated by their employers, and rewarded with ideal salary, but in fact, the popularity of social networking websites such as Facebook, and rise of the mobile devices has changed our buying behavior – we make purchasing decision during web browsing nowadays.  Many businesses observed this opportunity and begin to focus on their online marketing, such as decorating their social websites with attractive graphic designs and create interactive contents.  While graphic design skills shines, many of working forces pursue relevant training.  Have you ever come across the following issues?

Strengthen Customer Communication

In this era of advanced information technology, language or text is not enough to stand out, businesses need contagious images and illustrations, and even cross-media production.  In the past, some position may have a rare chance to deal with graphics, they uses Microsoft Word or PowerPoint to create product catalogs, posters and event visual aids, but now they are required to create high quality web and social web contents, which may involves sharpening image to show more details of the new stocks, and create promotion graphic for campaigns.  If one is not skilled with graphic, why not enhance it with the professional graphic design skill such as Photoshop and Illustrator, and start to produce qualitative works for the new duties?

Ensure Efficiency and Productivity

In order to get in line with the effectiveness of immediate broadcasting through the social network.  Contents must be frequently updated, to make sure that customers will receive timely and appropriate message.  Therefore, image processing may become a daily task.  Somtimes, one may have to deal with a lot of photos, which include inserting prepared theme design on each photo, and crop them into appropiate size for websites, or adding company logos, watermarks, advertising slogans, etc. All these workflows can be quickly done in a batch with Adobe Photoshop, which allows us to complete the work on time.

Reduce Investment Risk

Poor designed image can be very expensive, for example, if an image was found not suitable for printing, or inflexible to adjust because of the use of non-professional software, more money and time could be spent for the redesign.  With Adobe Illustrator, you scale up vector graphics according to you need.  Also, Illustrator’s strong design tools can reduce business operations delay due to design workflow.

If you need Graphic design, why not going pro?  Why stay in the old days with only photos and text? Seeing the thirst of professional graphic design talent in the market, Form.Welkin, as an Adobe Authorized Training Center, invite you to participate in high quality standard training, “Diploma in Graphic Design with Photoshop and Illustrator”.  The course will cover Photoshop photo retouch skill and Illustrator illustration and layout design, which help students to cope with the need of design in their future position.  Upon course completion, students will receive a Adobe Certificate of Completion, which serve as an important recognition to ones’ career development.

Now take one step further and master graphic design!

相關應用

 

來源

JobMarket 8-8-2014

剪報

 

August 11, 2014

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