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【職業心得】你的網站在趕客嗎?

你試過在安排自由行時,上網預約當地的餐廳嗎?

最近筆者預約過一間酒店餐廳。本來,酒店網站很好,既美觀又有英文版,更提供預約表格而不是留個電郵就算…

可是當使用智能手機瀏覽時,表格填得極不順,每輸入好一格資料就要縮小找下一格,再放大才能填下去,縮得不夠小或找不著,放太大又被鍵盤遮住內容,非常「趕客」。

其實因為網站沒有採用Responsive Design:一個Responsive web可跟據不同的顯示屏大小,自動將網站上的圖片及表格等,放大或縮小到便於操作,而使用Wordpress建站,安裝免費插件就能簡單做到。

不過,你的網站做得多出色也好,最重要的還是要在收到預約後,盡快回覆客人啊!

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此文章亦刊登於:

Recruit 16-7-2013 Tuesday Issue

原文剪報:

Have you ever book restaurant online while planning your out-of-town holiday?

The author had recently made one for a hotel restaurant:  The hotel website was well designed: not limited to its graphics but also its English language support and online reservation form, which is already very impressive comparing with those who simply ask you to e-mail them.

However, problem occurs while the booking was made with a smart phone: the form-filling operation became very unfavorable.  It required you to pinch the site to switch to the next field, and then spread and touch to enable the next field’s entry: if you are spreading too much you may not find the field, if you pinch too much your digital keyboard may block some of your vision.  The reservation-making process was very discouraging.

This experience is caused by the lack of  Responsive Web Design.  A Responsive web can automatically re-size elements of the website, such as pictures, forms and etc according to different screen sizes in order to ease viewer’s operation.  If a website is build with WordPress, simply install a free plugin will do.

Anyways, maybe your website is already brilliant.  Don’t forget that the most important thing to do is to respond to guests soon you receive their bookings!

Related Training

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This articles is also published on:

Recruit 16-7-2013 Tuesday Issue

Original articles cut:

July 16, 2013

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