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數據掌管的新世代 – 上集

傳統 Marketing 和 Digital Marketing 最明顯的差別是 Digital Marketing 更能以精確的數據衡量推廣成效,甚至量度受眾對推廣的反應和購買行為。以往一摘千金賣一個電視廣告你沒法知道有多少生意是由廣告而得,但你可從網上推廣的點擊率 (Click Rate),轉換率 (Conversion Rate) 等清楚知道自己投放的金錢效用。所以現在做 Marketing 的確十分艱巨,所有客戶都會說「請用數據來說服我」但同時因為你在數位營銷的數據精準而放心將更多投資放進推廣項目以獲取回報。你正準備好在 Digital Marketing & Design 數位營銷及設計中大展鴻圖嗎?有效運用並整合龐大的數據就必不可少,最後分析這些數據背後的含義,就能更準備地命中潛在客戶。

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Recruit 02-01-2018 (Tue Issue)

January 4, 2018

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