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網站流動化等於要寫App?

根據統計2013年97%香港人會使用手機上網,其中84%會瀏覽互聯網,74%訪客會轉換成顧客,這些數字令商家意識到網站流動化的重要性。話雖如此,未必人人做得正確,例如筆者最近試過用手機搜尋到一家日式家具店,卻因它的網站是全Flash完全看不到內容,過了幾天才得知這家具店原來有個App去補充網站的不足,但就要另上Google Play/iTune自行安裝。從這例子,我們可看到App未必是網站流動化的最佳方案,反而適應網站設計、優質內容、定時更新、活躍的社交元素,搜尋引擎優化等這些網站的基準要是做得好,比App開發更便宜,也更見成效。

According to a statistics in 2013, 97% of Hong Kong people access the Internet with mobile devices, in which 84 percent will browse the web, and 74% of these visitors were converted into customers.  These figures make businesses aware of the importance of web mobilization. Having said that, not many businesses has done it right. Recently, I found a Japanese-style furniture store through search engine, but the store’s website was built with Flash, none of its content could be seen during the web-browsing.  A few days later, it was found that there is an App which supplemented the website, however, it must be downloaded and installed it from the Google Play/iTune by myself. The example tells that App Development may not be the best solution for Web mobilization.  On the other hand, if some standard of a website can be done right, like the Responsive Design, the content quality and the Search Engine Optimization, can lead to more effective result, which of course, include the cost effectiveness.

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Recruit 17-06-14 (Tue Issue)

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June 17, 2014

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