根據統計2013年97%香港人會使用手機上網,其中84%會瀏覽互聯網,74%訪客會轉換成顧客,這些數字令商家意識到網站流動化的重要性。話雖如此,未必人人做得正確,例如筆者最近試過用手機搜尋到一家日式家具店,卻因它的網站是全Flash完全看不到內容,過了幾天才得知這家具店原來有個App去補充網站的不足,但就要另上Google Play/iTune自行安裝。從這例子,我們可看到App未必是網站流動化的最佳方案,反而適應網站設計、優質內容、定時更新、活躍的社交元素,搜尋引擎優化等這些網站的基準要是做得好,比App開發更便宜,也更見成效。

According to a statistics in 2013, 97% of Hong Kong people access the Internet with mobile devices, in which 84 percent will browse the web, and 74% of these visitors were converted into customers.  These figures make businesses aware of the importance of web mobilization. Having said that, not many businesses has done it right. Recently, I found a Japanese-style furniture store through search engine, but the store’s website was built with Flash, none of its content could be seen during the web-browsing.  A few days later, it was found that there is an App which supplemented the website, however, it must be downloaded and installed it from the Google Play/iTune by myself. The example tells that App Development may not be the best solution for Web mobilization.  On the other hand, if some standard of a website can be done right, like the Responsive Design, the content quality and the Search Engine Optimization, can lead to more effective result, which of course, include the cost effectiveness.



Recruit 17-06-14 (Tue Issue)



June 17, 2014

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