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為何做SEO要這麼貴?

每個商家都希望自己公司的產品及業務可以佔據Google、Yahoo搜尋結果的首頁甚至首位,不少企業都會願意購買SEO (Search Engine Optimization,搜尋器優化)顧問服務,而坊間提供的服務套餐價錢可逾一年十萬港元或以上。有人會問,到底SEO顧問會做了些甚麼?其實他們需要詳細地了解你的產品和業務,對相關用詞進行收集、分析、比較及整理,再優化你的網站架構,將用詞合理地埋藏整個網站,然後進行定期的監測和分析。然而,這些看起來很複雜好像非僱用顧問不可的過程,其實未必難得到你,一來你對你公司旗下產品和業務的認識不會比他人遜色,二來,不少使用內容管理系統建立的網站已有易學易用的SEO方案,助你在毋須懂得網頁程式的情況下,也能實現SEO。

相關課程

Diploma in Designing and Developing an e-Business System (CEF 認可課程)

刊登於

Recruit 20-1-2015 (Tus Issue)

剪報

 

January 20, 2015

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