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YouTube 的吸引力法則

有沒有察覺到,你整頁的 YouTube 版面、影片列表和推薦影片大部份都是你所喜愛的歌手或劇集? 難道整個世界都跟你同一步伐喜歡同樣的東西?事實上 YouTube 搜尋器在背後會根據用戶的搜尋關鍵詞、觀看歷史記錄以及所觀看時間,將一系列排名及「新鮮度」較高的相關影片推薦給你。網絡搜尋器亦應用了相似的演算方式幫助使用者更準確地搜尋出目標網頁,利用同樣原理,你也可以應用在網店上獲得更多被點擊的機會。如果想網店更具吸引力並更準確捕捉合適的客戶群,你就需要認識更多數碼營銷的宣傳策略和技巧。

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刊登於
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Recruit 19-12-2017 (Tue Issue)

December 19, 2017

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